Outsource Content Writing

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September 2008: What's in the breeze
Developing content for a new women's portal - delivering 400 articles per month
Writing web content for a startup company
Research and content generation for client's website on a pay-per-month basis
Repackaging travel related content for a client's website
Developing India-centric content for a new web portal, delivering 15 articles/day
Language editing of a corporate presentation... and more

Check out sample articles written by writers from our network.
Writers, use the writers' contact form to get in touch with us.

Outsource the Making of an Ad to Chillibreeze

At Chillibreeze, we offer advertising development services right from ideas, concepts and copywriting, down to design and printing.

Advertising involves the discipline of marketing, the art of creativity and the science of targeted communication to produce results in the marketplace.

It provides people with information about products and services, which could change their habits and influence their purchase decisions.

So, this is a lot of responsibility. We, at Chillibreeze, are aware of this and are ready to shoulder it with élan. Click here to know more Client enquiry form

The Chillibreeze creative team – what makes it tick?

  • Capable, talented copywriters and designers who are passionate about what they do and would love to work on your ad
  • Between them they have a total of over forty years of experience in advertising and graphic design
  • They have worked on a range of products and services for multinational and Indian companies, across a broad spectrum of industry verticals. From consumer products like shoes, apparel, baby powder and bath soap to industrial products like compressors and automotive equipment to hotels & restaurants, banking and financial services, travel services, software, real estate, tourism … they’ve handled them all.
  • Our Chillibreeze team is capable of conceptualizing and executing ‘selling ideas’ across print, video and the electronic media. Our people have also had exposure to video and audio production, printing and other related activities.

Want to see a sample of our work? Click here and send us a request Client enquiry form

We can handle both B2C and B2B advertising:

The most commonly seen ads are those on TV or in magazines selling consumer products or durables. This is business-to-consumer advertising or B2C in marketing parlance.

Business to business (B2B) communication through brochures, websites and mailers among other media talks to specific groups of customers and needs to know their business processes, their business language. For example the business of pharmaceuticals requires a different type of communication from the business of engineering. Talking to retailers needs a different focus from engaging with real estate developers.

Find out more by sending in your enquiry. Client enquiry form.

We would like to share some of our insights on this industry:

The skills required

The creators of effective advertising must know their stuff – know who they are talking to, what they are selling. What makes the customer tick? What makes the product different?

They must be adept at using the “language of the mind” – appealing to a person’s emotions, senses, feelings, intuition and knowledge, while attracting and retaining her interest in a product or service. An ad also creates the desire to own a product or service and provides information on how and where to purchase it, how it is different from other competitive products.

Advertising in India

Advertising in India is a mature Rs. 100 billion industry (around $ 2.2 billion) with a large number of multinational advertising agencies alongside large, medium and small Indian agencies. Agencies have specialized departments that cater to direct marketing, film and visual media, electronic media, Internet marketing, event marketing, rural marketing among other specializations. Advertisers are savvy and more demanding, and in competitive, growing markets they are looking for a '360 degree' communication solutions. India with its vast population, its regional and cultural uniqueness, its large number of languages, is a challenging market. Advertising has risen to the challenge to survive and thrive in a rapidly changing India that is integrated with global markets.

India has specialized training institutes of Mass Communication offering courses at graduate and post-graduate level, in journalism and mass communication, public relations, advertising and marketing, television and video production, digital media, broadcasting, compeering radio and presentation skills. There are also several shorter diploma courses, which are highly regarded by the industry.

English communication skills in India have been established globally without a doubt. All these factors come together to provide a large talent pool of skilled and experienced people in the advertising and communications industry.

The Chillibreeze ad development process

Step 1: Job requirements and quote

The Chillibreeze Client Service team will communicate with you within 24 hours of you filling up our Client enquiry form. The process of information capturing and a quote will commence immediately thereafter.

Once you are ready to go ahead:

  • An invoice for the advance is sent to you, for immediate payment;
  • The detailed brief from you is shared with the creative team. We will work with you to ensure that we capture all the points we need to, in the brief;
  • Deadlines are set and agreed upon;
  • Advance is paid; and
  • Chillibreeze begins work.

Step 2: Copy and layout development

  • Chillibreeze creative team develops two alternatives, both for the custom copy and the layout, as per brief, in a commentable pdf format;
  • Low resolution pictures are used in the layouts for the presentation;
  • You mark your comments and changes, if any, are carried out.

Step 3: Layout and copy approval

  • You approve the layout and the copy.

Step 4: Purchase of final image

  • You purchase the photograph online and ftp to Chillibreeze (we will set up a ftp link to facilitate file transfer).

Step 5: Artwork

  • Artwork with print-ready file will be sent to you by ftp;
  • You approve the artwork and make the final payment;
  • The ad is ready for release!

Do you want to develop advertising for a product or service? Do you want excellent quality but don’t want to pay the earth? You’ve come to the right place.

Outsource your ad creation Chillibreeze. Tell us what you need and get a quote today!

Still unsure about outsourcing content writing to India? Check out our valuable tutorial: How to outsource content writing.

We talked about print advertising. . But we are capable of carrying your idea across different media. So we can design posters, hoardings, online ads in flash, brochures, flyers, mailers, corporate identity packages from business cards to stationery and presentation folders … the list goes on.

Contact us to know what else we can do for you.

 


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